Introduction

With more than sixty years of expertise, Vice Lighting has mastered the art of illumination, specializing in high-end LED systems that redefine how spaces come alive. Known for award-winning innovation and architectural finesse, Vice stands at the intersection of technology and timeless design.

Our Approach

When Credou was entrusted with Vice’s brand uplift, the challenge was clear: distill six decades of mastery into a modern identity that feels both bold and understated.

The new logo reflects minimalism; white and black, light and shadow. This an intentional reflection of the company’s very core.

Lighting is, after all, the dialogue between brightness and darkness, between presence and absence.

The diagonal cut slicing through the logotype speaks to Vice's dynamic, showing how their work disrupts the ordinary, shaping light into form and function.

Clean, timeless, and uncompromising, the identity reflects the purity of what they do best:

At Vice, less becomes more, and light becomes art!